HUMAN RIGHTS CAMPAIGNING RESEARCH IN ASIA
HUMAN RIGHTS CAMPAIGNING RESEARCH
ProblemIn multiple countries across APAC, insights into perspectives and engagements of audiences in relation to human rights issues either nationally or internationally (e.g. freedom of expression, democracy, right to education and equality) is lacking.
ApproachA leading human rights organisation contracted Love Frankie to better understand the issues that resonate with national audiences to identify opportunities to engage them in human rights campaigning. Love Frankie conducted research in local languages (using social media analysis, moderated online communities and a national quantitative surveys) to provide increased understanding of this population group through evidence-based insight on the issues that appeal to them, their media consumption and how to most effectively reach and engage them. These insights will inform the design of campaigning strategies across the region and in specific countries, using relatable entry points that engage this new audience in a specific human rights area as identified through the research.
ImpactOur client has insights and campaign strategy recommendations to engage specific segments of national and sub-national communities, including: priority issues, audience segments and personas, digital touch points and potential influencers for engaging this specific community, with a view to achieving human rights impacts.
ServicesSocial media data analysis, qualitative and quantitative research, digital campaign strategy recommendations; workshop facilitation
YOUTUBE CREATORS FOR CHANGE
A global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues including hate speech, intolerance and extremism.
NEXT GENERATION VIETNAM RESEARCH
Love Frankie has been commissioned by the British Council to conduct a nationwide research study to uncover the needs, potential, and aspirations of Vietnamese youth (age 16-30) as the country experiences rapid economic transition coupled with demographic and societal changes.
ADDRESSING NEGATIVE ONLINE BEHAVIOUR
A national initiative in Myanmar working with civil society groups and the creative community to address toxic internet culture including online security and hate speech.
COUNTER-TRAFFICKING IN PERSONS RESEARCH & CAMPAIGN
Love Frankie provided a comprehensive multi-country study into the feasibility of a safe migration platform for the USAID Regional Asia CTIP Program, administered by Winrock International.
PREVENTING & COUNTERING VIOLENT EXTREMISM (P/CVE)
Love Frankie supports numerous, multiyear projects across the region on P/CVE issues.
WE THINK DIGITAL THAILAND
We Think Digital aims to equip people with the basic digital literacy and digital citizenship skills they need in the online world, such as critical thinking, respectful communications and empathy. Working hand-in-hand with experts and communities from around the region, We Think Digital is a Facebook-led program that provides resources and trainings to build skills for a 21st century digital world.
TOGETHER: PROMOTING PEACEFUL DIALOGUE
A four-year program to address the drivers of latent political tension and violent conflict in Thailand through strategic communications, capacity building and strengthening of feedback mechanisms.
ENGAGE YOUTH SUMMIT
Supported by Google, Facebook, Twitter and Microsoft, a regional youth summit to empower youth to take action against hate speech and intolerance in their online and offline communities.
WOMEN WILL: ECONOMIC EMPOWERMENT
A regional women’s economic empowerment initiative aimed at engaging Asia’s top gender equality influencers to drive meaningful conversations online fostering an open dialogue on key equality challenges.
GENDER & BIODIVERSITY
A video production series in Laos to highlight the important contributions of women in the conservation of biodiversity leading to better policies and protection of natural habitats nationwide.
GOOGLE EARTH VOYAGER
An interactive approach to storytelling using Google Earth and creative content highlighting the return of the indigenous Temiar people to their ancestral homelands to protect their sacred sites from destruction.
UN GLOBAL GOALS
Love Frankie used the power of communications to promote the Sustainable Development Goals: where extreme poverty has been eradicated, climate change is addressed, and injustice and inequality are unacceptable.
TURNED ON: SEXUALITY EDUCATION RESEARCH & PROGRAMS
In-depth regional mapping of digital sex education initiatives in APAC and the design of an innovative summit to promote the development of innovative digital solutions on sexuality education in the region.
GOOGLE.ORG – DIGITAL & MEDIA LITERACY
Love Frankie leads a number of digital and media literacy projects across Asia Pacific focused on upskilling youth with critical thinking and problem solving skills to better navigate online environments.
A qualitative and quantitative research project to provide key insights into the refinement of targeted face-to-face fundraising strategies for UNHCR in Thailand.
VALUING VOICES: CITIZEN CAMPAIGNING
A creative workshop series in Fiji to support local activists, journalists and youth to design and roll-out social change campaigns on a broad range of issues from domestic violence to climate change.
LGBTI FINANCIAL EXCLUSION STUDY
A comprehensive financial exclusion study to understand the obstacles that the LGBTI community in Thailand encounter when accessing financial, labor, and housing markets.
WILDFEST: WILDLIFE TRAFFICKING
A multi-platform creative campaign to reduce the demand for rhino horn products in Vietnam by addressing prevailing social and cultural norms through a nationwide film competition.
SOCIAL MISSION SCOPING
Love Frankie took an insights based approach to identifying a set of relevant campaignable issues for Lush country teams across APAC around the key themes of human rights, animal cruelty and environmental protection.
#THISISNOTWORKING: SEXUAL HARASSMENT
A comprehensive digital campaign to mobilise Australians to petition the Australian government to adopt a critical convention on ending violence and harassment in the workplace.
SEXUAL & REPRODUCTIVE HEALTH
Using inclusive governance and technology for better health outcomes in Vanuatu through an innovative Community Scorecard approach focused on sexual and reproductive health.
MYJUSTICE: ACCESS TO JUSTICE
Development of a comprehensive communications and visibility strategy for the MyJustice program to ensure the delivery of impactful communications on access to justice issues to key audiences across Myanmar.
SHE MEANS BUSINESS
#SheMeansBusiness is a global initiative for entrepreneurial women to make valuable connections, share advice, participate in online and offline trainings and move forward together.
IOM X: SAFE MIGRATION
An Asia Pacific regional counter human trafficking program to promote safe migration through educational content, events, workshops and capacity building both online and offline.
EVERY LAST CHILD
A national research and creative communications program to promote equal access to education for minority children in Thailand including refugee, migrant and ethnic minority children.
LGBT SOCIAL ATTITUDES RESEARCH
A mixed-method social attitudes survey towards Thailand's LGBTI population providing in-depth insight into discrimination toward LGBTI people and their coping mechanisms.
ARTISANS IN THE DIGITAL AGE
In-depth study in Myanmar, Thailand and Malaysia with local artisans to preserve cultural heritage and identify opportunities for digital engagement and economic opportunity.
Public attitudes survey on single use plastics in Thailand to inform a national campaign to challenge accepted social norms of plastic consumption, especially among young people.