ProblemWomen’s role in society has a great impact on the economy - and indeed, is an influence of progression. However, some female entrepreneurs in Asia lack various digital skills including how to grow and leverage their online presence for their businesses. Across the region, women still face skills gaps on how to effectively use social media platforms as a means to launch and kick-start their business while growing their brands and engaging their audiences.
ApproachLove Frankie supports Facebook’s global women’s empowerment initiative ‘She Means Business’ through strategic research, production of content and training materials as well engaging hundreds of online influencers across the region. Love Frankie developed a big data approach to assessing the volume, sentiment and influencers around key topics relating to women and entrepreneurship in five countries in Asia. Through a blend of local language data collection and human-led analysis, six months’ of activity across social media, blogs, websites and forums were analysed to identify key opinion leaders and thought leaders discussing women in business online in: Australia, Indonesia, Philippines, Singapore and South Korea. The results informed the development of a communications strategy and key messages for the regional campaign celebrating, connecting and inspiring women in business and promoting gender equality across Asia Pacific.
ImpactVisit: https://shemeansbusiness.fb.com/ Video link Reach: Over 100 influencers engaged that helped the campaign reach over 5m people online, and led to 10,000 engagements across the region Impact: Over 9,000 keywords identified in local language to develop a robust understanding of the role of online conversations in shaping the discourse on women and business
ServicesSocial media data analysis, influencer engagement, communications strategy development