Problem
Since 1990, the world has halved child mortality and the number of out-of-school children, yet millions of children have been left behind. Increasingly, children are failing to survive and learn because of who they are and where they live. This exclusion can be the result of a child's poverty, gender, disability, ethnicity or religion, or more often some combination of these factors.
Approach
Love Frankie supported Save The Children Thailand in the design and implementation of a national campaign focused on improving public awareness and attitudes towards migrant, refugee and ethnic minority children. The campaign focused on addressing apathetic and negative attitudes of Thai people against migrants and migrant children that lead to discrimination and social exclusion. Through formative research and stakeholder consultations, Love Frankie obtained strong insight to inform the design of key messages, audience targeting and themes for a targeted online campaign.
Impact
Reach: 7m+ impressions and 1.8m+ views Impact: Developed robust audience insights to inform the communications strategy for an ongoing online and offline campaignServices
Qualitative research, campaign design and implementation, content production, influencer engagement, reach measurement
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