ProblemThere is mounting concern among governments and society at large that online platforms fuel radicalization and hate. Popular social networking and video sharing sites including Facebook, Google and YouTube are increasingly used by groups to discriminate against vulnerable minorities, perpetuate harmful norms, and incite hate and violence based on one’s race, religion, gender or sexual identity.
ApproachSince 2016, Love Frankie has been a strategic partner on YouTube’s Creators for Change program dedicated to amplifying the voices of role models who are tackling difficult social issues on their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, Love Frankie is supporting these creators to generate positive social change with their global fan bases. Love Frankie trains and mentors content creators from across Asia to create their own counter narrative content on a range of issues promoting critical thinking, resilience to hate speech, and encouraging their millions of fans to speak out against intolerance. We also conduct research into the influence and effectiveness of online video content on intolerant attitudes and behaviour, and recommend approaches to optimise the impact of new content in both its design and production and the design of the program overall.
Impact55 channels have created over 100 videos combating extremism, hate and intolerance in partnership with 30 civil society organisations. Videos have been viewed more than 30 million times, driving dynamic digital discourse around key themes.
ServicesQualitative research, regional campaign design, creative academy programs, toolkit development, youth-led content creation, counter-narrative impact assessments