Problem
There is mounting concern among governments and society at large that online platforms fuel radicalization and hate. Popular social networking and video sharing sites including Facebook, Google and YouTube are increasingly used by groups to discriminate against vulnerable minorities, perpetuate harmful norms, and incite hate and violence based on one’s race, religion, gender or sexual identity.
Approach
Since 2016, Love Frankie has been a strategic partner on YouTube’s Creators for Change program dedicated to amplifying the voices of role models who are tackling difficult social issues on their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, Love Frankie is supporting these creators to generate positive social change with their global fan bases. Love Frankie trains and mentors content creators from across Asia to create their own counter narrative content on a range of issues promoting critical thinking, resilience to hate speech, and encouraging their millions of fans to speak out against intolerance. We also conduct research into the influence and effectiveness of online video content on intolerant attitudes and behaviour, and recommend approaches to optimise the impact of new content in both its design and production and the design of the program overall.
Impact
55 channels have created over 100 videos combating extremism, hate and intolerance in partnership with 30 civil society organisations. Videos have been viewed more than 30 million times, driving dynamic digital discourse around key themes.Services
Qualitative research, regional campaign design, creative academy programs, toolkit development, youth-led content creation, counter-narrative impact assessments
Related Work
PREVENTING & COUNTERING VIOLENT EXTREMISM (P/CVE)
Love Frankie supports numerous, multiyear projects across the region on P/CVE issues.
WE THINK DIGITAL THAILAND
We Think Digital aims to equip people with the basic digital literacy and digital citizenship skills they need in the online world, such as critical thinking, respectful communications and empathy.
Working hand-in-hand with experts and communities from around the region, We Think Digital is a Facebook-led program that provides resources and trainings to build skills for a 21st century digital world.
TOGETHER: PROMOTING PEACEFUL DIALOGUE
A four-year program to address the drivers of latent political tension and violent conflict in Thailand through strategic communications, capacity building and strengthening of feedback mechanisms.
ENGAGE YOUTH SUMMIT
Supported by Google, Facebook, Twitter and Microsoft, a regional youth summit to empower youth to take action against hate speech and intolerance in their online and offline communities.
WOMEN WILL: ECONOMIC EMPOWERMENT
A regional women’s economic empowerment initiative aimed at engaging Asia’s top gender equality influencers to drive meaningful conversations online fostering an open dialogue on key equality challenges.
GENDER & BIODIVERSITY
A video production series in Laos to highlight the important contributions of women in the conservation of biodiversity leading to better policies and protection of natural habitats nationwide.
GOOGLE EARTH VOYAGER
An interactive approach to storytelling using Google Earth and creative content highlighting the return of the indigenous Temiar people to their ancestral homelands to protect their sacred sites from destruction.
UN GLOBAL GOALS
Love Frankie used the power of communications to promote the Sustainable Development Goals: where extreme poverty has been eradicated, climate change is addressed, and injustice and inequality are unacceptable.
TURNED ON: SEXUALITY EDUCATION RESEARCH & PROGRAMS
In-depth regional mapping of digital sex education initiatives in APAC and the design of an innovative summit to promote the development of innovative digital solutions on sexuality education in the region.
GOOGLE.ORG – DIGITAL & MEDIA LITERACY
Love Frankie leads a number of digital and media literacy projects across Asia Pacific focused on upskilling youth with critical thinking and problem solving skills to better navigate online environments.
DONOR/SUPPORTER RESEARCH
A qualitative and quantitative research project to provide key insights into the refinement of targeted face-to-face fundraising strategies for UNHCR in Thailand.
VALUING VOICES: CITIZEN CAMPAIGNING
A creative workshop series in Fiji to support local activists, journalists and youth to design and roll-out social change campaigns on a broad range of issues from domestic violence to climate change.
LGBTI FINANCIAL EXCLUSION STUDY
A comprehensive financial exclusion study to understand the obstacles that the LGBTI community in Thailand encounter when accessing financial, labor, and housing markets.
WILDFEST: WILDLIFE TRAFFICKING
A multi-platform creative campaign to reduce the demand for rhino horn products in Vietnam by addressing prevailing social and cultural norms through a nationwide film competition.
SOCIAL MISSION SCOPING
Love Frankie took an insights based approach to identifying a set of relevant campaignable issues for Lush country teams across APAC around the key themes of human rights, animal cruelty and environmental protection.
#THISISNOTWORKING: SEXUAL HARASSMENT
A comprehensive digital campaign to mobilise Australians to petition the Australian government to adopt a critical convention on ending violence and harassment in the workplace.
SEXUAL & REPRODUCTIVE HEALTH
Using inclusive governance and technology for better health outcomes in Vanuatu through an innovative Community Scorecard approach focused on sexual and reproductive health.
MYJUSTICE: ACCESS TO JUSTICE
Development of a comprehensive communications and visibility strategy for the MyJustice program to ensure the delivery of impactful communications on access to justice issues to key audiences across Myanmar.
SHE MEANS BUSINESS
#SheMeansBusiness is a global initiative for entrepreneurial women to make valuable connections, share advice, participate in online and offline trainings and move forward together.
IOM X: SAFE MIGRATION
An Asia Pacific regional counter human trafficking program to promote safe migration through educational content, events, workshops and capacity building both online and offline.
EVERY LAST CHILD
A national research and creative communications program to promote equal access to education for minority children in Thailand including refugee, migrant and ethnic minority children.
LGBT SOCIAL ATTITUDES RESEARCH
A mixed-method social attitudes survey towards Thailand's LGBTI population providing in-depth insight into discrimination toward LGBTI people and their coping mechanisms.
ARTISANS IN THE DIGITAL AGE
In-depth study in Myanmar, Thailand and Malaysia with local artisans to preserve cultural heritage and identify opportunities for digital engagement and economic opportunity.
SINGLE-USE PLASTICS
Public attitudes survey on single use plastics in Thailand to inform a national campaign to challenge accepted social norms of plastic consumption, especially among young people.