Problem
From factory to field, home to street, women globally are vulnerable to violence and harassment. But in more than one third of countries, particularly in South East Asia, sexual harassment at work isn’t even against the law leaving nearly 235 million women vulnerable each day. This lack of legal protection means that women around the world are not protected including those working in informal work environments such as maids and nannies, street vendors, sex workers, and any woman working without a formal contract.
Approach
In 2018, Care Australia engaged Love Frankie to design a social mobilisation campaign to garner the support of diverse Australians (including existing Care supporters and potential or new supporters) to sign a petition to influence the Australian Government to lobby internationally for a binding ILO convention on ending violence and harassment at work. Love Frankie designed a comprehensive digital communications strategy including the development of targeted social media content, key visual assets and a campaign microsite.
Impact
5,000 supporters were engaged to sign the petition, ultimately influencing the Australian Minister for Employment to publicly commit to lobbying for the international convention to protect women in the workplace. Australia is now taking centre stage in the fight to create a new global agreement to address workplace sexual harassment through the ILO and governments around the world.Services
Social mobilisation campaign design and delivery, microsite build and maintenance
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