ProblemThere is near universal mistrust of the formal justice system of Myanmar -- people will generally identify ways to work around the formal system. Fear, inculcated through over 50 years of military rule, and the level of corruption embedded within the justice system, prevent most ordinary people in Myanmar from being able to ‘access justice’. Even so, some are even less able to claim their rights, including women, ethnic and religious minorities, and the poor at large.
ApproachLove Frankie was engaged by the British Council’s MyJustice program in Myanmar to develop a comprehensive communications and visibility strategy for the program to ensure that impactful messages were developed for target beneficiaries, stakeholders and partners. Love Frankie supported in the design and delivery of digital communications for the program through direct training of MyJustice staff, the co-development of social media and website multimedia content, and advising on monitoring and evaluation approaches for assessing the effectiveness of communications activities across online and offline platforms.
ImpactMJ FB page audience builds Materials developed for justice centres Social media assets designed reaching xx people
ServicesCommunications strategy development, social media campaign design and support